Using Your Website To Build Authority With Your Ideal Clients

Looking to improve the quality of your website? Or perhaps wanting to provide more information and value to viewers? The purpose of this blog is to help provide options for additions we believe will enhance your website and provide value to your viewers, with the big picture goal of improving customer conversion.

Why Provide Free Content To Visitors?

As a small business, providing free content may seem like a lot of work for little return. However, as we like to say "Give before you ask to receive!" There are a number of benefits to providing quality information, or other content to your website visitors. Not only does it highlight your knowledge and improve visitor perception of you being an authority in your field, a measurable increase in visitor engagement has been shown to have a direct correlation with an increase in sale prospects.

Blog Posts & Instructional Videos

One of the best ways to provide value to your website visitors is through the use of a blog. Blog posts not only provide great information for readers, but they can also help potential clients understand what they are missing, and how your offerings can solve this problem. Many people believe that blogging will take up too much time to be effective in a busy schedule, however, that is not necessarily the case. Your blogs can be as long or short as you like and you can also post them as frequently as you like. Not all blogs need to be weekly, as fortnightly or even monthly blogs can still provide the same benefits to your business.

Instructional videos are another great way to provide value to visitors. Think of them like a blog in video form. You could show how to best care for your products, some tips you learned from your years of experience in your field, alternative uses, or any other topic that relates to your business or offerings.

Google, Facebook & Other Reviews

Reviews for your business are one of the best ways to improve the credibility of your business. Think about the last time you booked a table at a restaurant, you probably checked the reviews before you did this. Other businesses are no different, we are all more likely to trust a business with positive reviews. However, studies have shown that a small number of negative reviews are not the end of the world and can work to enhance legitimacy, particularly if the review is responded to in a professional manner.

Your website can offer testimonials from former clients along with links to your Facebook and Google Reviews. When you have delivered your offering, always encourage your clients to leave a review, (you can make this easier by providing a direct link) - all review platforms are valuable for building trust and authority, however Google Reviews come with some specific additional benefits. To learn more about this sign up to our mailing list by Messaging Our Facebook Page to receive our Google Business Profile series.

If your require help setting up your Google business profile to utilise Google reviews, please book at meeting with us: Pure Tech Digital Meeting

Client Testimonials

Have you had some wonderful clients in the past you loved working with? If you haven't already, we recommend that you reach out and request a testimonial from these clients! Testimonials are a wonderful tool for building trust and authority with potential clients. Your testimonials can be used on a number of web pages to suit you needs, including, but not limited to:

On your home page.
In the footer of all your pages.
On a dedicated reviews and testimonials page.

If you would like to learn more about a variety of digital solutions, or need guidance in creating and setting up your own business, you may be interested in our Business Digital Solutions Kickstart, our online program where you will learn everything you need to create, manage and promote your business, including how to:

• Mind Map your business.
• Prepare your branding and content management strategy.
• Build your integrated solutions to support automated sales, customer service and support.
• Get your eCommerce or courseware systems up and running.
• Learn the best practices and strategies for utilising social media for your business.